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1984 is the year George Orwell chose to depict his Big Brother.

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1984 is also the year Steve Jobs presented the world with Apple’s first Macintosh, Naples welcomed its most beloved son, Diego Armando Maradona, and Once Upon a Time in America premiered at movie theaters.

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But above all, 1984 marks the beginning of this story—a story of success, ambition, transformation, and opportunity, grounded in expertise and innovation, yet always, at its core, a story of family. The story of Cobo.

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It was 1984. Forty years ago.

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It all started when Leonardo Procaccini, and his wife, Rosanna Borroni, tried independently producing a plastic counter—a previously unexplored opportunity. It was the right choice, and success soon followed. Leonardo and Rosanna decided to strike out on their own, writing a new chapter for their lives and family.

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This is how Co.Bo. (Contrafforti Borroni - named after Rosanna’s family name) was born. 

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Starting with plastic counters and lace keepers, CoBo quickly established itself in the industry, attracting high-profile clients in the football footwear sector. Their strategy was to offer alternative solutions, leveraging technical molding techniques to serve the sports shoe market.

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Through strong word-of-mouth and industry trade shows CoBo then attracted new clients. By 1995, CoBo was producing around 30,000 pairs; by the following year, 150,000 pairs; and within two years, this number had tripled, reaching 3 million pairs by 1999.

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Technical expertise and innovation became the essential pillars of their success, the only way to grow in an industry where details are paramount.

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CoBo’s growth showed no signs of slowing, blending know-how with research, and registering several patents in the early 2000s, which provided a competitive edge and opened new business horizons.

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As competition from the East intensified in football soles, CoBo understood it was time to diversify, extending its expertise beyond just football shoes.

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This led to the creation of soles for various footwear types: from motorcycle boots to trekking shoes, from cycling and running footwear to alpine skiing and safety boots.

Years of experience in football and ongoing material research have enabled CoBo to adapt to the demands of new partners, designing products that meet a wide range of requirements.

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Over the last 15 years, with the entry of the family’s second generation—Federico, Alessio, and Edoardo—CoBo has expanded into the luxury market, supplying high-tech products and materials to many high profile fashion brands.

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This diversification over the years has allowed CoBo to continually innovate, exploring new materials, refining technical processes, and preserving its leadership in injection molding, right up to the present day

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Now, in 2024, 40 years later, Co.Bo. has then established itself as a worldwide leader in plastic injection molding for footwear, producing high-quality outsoles and components for leading brands across fashion, sports, safety, and technical sectors. 

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Today, even after four decades, it retains the same spirit as when it was founded, driven by the vision of the family that began it and still leads it with dedication and passion. This family has grown, now encompassing over eighty employees, alongside partners and clients across the globe, yet it remains rooted in its origins. From the local community, for the community.

From its roots in Le Marche region to a global presence,Co.Bo has worked tirelessly alongside its team members, partners, and clients to drive performance, embrace change, and deliver excellence..

Since 1984, Co.Bo. A journey marked by commitment, professionalism, and the pursuit of new challenges.

40 years of expertise, progress, and forward-thinking craftsmanship.

40 years of Co.Bo.

#wearecobo

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